Fakewhale emerged to investigate how technological transformation is reshaping artistic practice and the conditions under which art becomes visible, contextualized, and circulated.
What this inquiry revealed is that the medium can no longer be treated as a stable category. Over the last decade, and especially through the combined impact of social media and artificial intelligence, information has ceased to function as a merely explanatory layer. It has become an operative field in its own right: a space where symbolic value takes shape and artistic legitimacy is increasingly mediated.
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